Alamat’s debut single “kbye,” a groovy earworm about a love gone sour, is barely a month old, but the nine-member group is rising fast in terms of impressions. They recently peaked at #2 in the Next Big Sound chart on Billboard, which “shows the artists statistically most likely to become the next big sound.”
One of the things that sets Alamat apart from P-pop groups is how they include their member’s different backgrounds and languages from all over the country into their music and style.
Alamat is composed of Taneo from Tabuk City, Kalinga; Mo (Half-Black, Half-Filipino) from Castillejos, Zambales; Jao from Magalang, Pampanga (the group’s bunso); Kin from Quezon City; Tomas from Tabaco City, Albay; R-Ji from Borongan, Eastern Samar; Valfer from Bacolod City; Gami from Tagbilaran City, Bohol; and Alas from Davao City. Between the members, the group sings and raps in seven Philippine languages, as seen in “kbye.”
The group proudly wears its Filipino heart and heritage on its sleeves, with their concepts influenced by a mix of very cultural iconography and touchstones (see the group’s logo written in “pre-Hispanic script”) that is specific to each member’s background. And in case you’re wondering, the fandom’s name is Magiliw.
For the group, “culture is identity” and they are ready to showcase the broad range of Filipino culture for all the world to see.
Watch our interview with Alamat below.
Interview by SAMANTHA LEE