Vivo retains top five spot in global smartphone market share

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Competitive mid-range smartphones from Vivo easily captured the hearts of different markets because of its high-quality, stylish design and premium specifications.

Metro Manila (CNN Philippines, April 12) — Vivo Mobile Communications Co. Ltd. has once again retained its spot as the fifth largest premium smartphone brand in the world.

According to the latest figures from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker — which provides information on total mobile phone and smartphone markets worldwide — Vivo sold 77.3 million units in 2016, more than double the 38 million units it sold in 2015.

The figure signifies that the brand constituted around one in 20 smartphones sold globally in 2016. Vivo was beaten by (from largest to smallest) Samsung, Apple, Huawei and OPPO.

In addition, Vivo shipped a total of 24.7 million smartphones in the fourth quarter of 2016, which is more than twice the 12.1 million units shipped in the same period the year before.

IDC said in a statement that Vivo's increasing sales were because of the brand's expansion to various Southeast Asian markets.

"Majority of shipments continue to be in China, but Vivo has been extremely aggressive with its marketing in a number of countries in Asia as it looks to extend its global reach," the global market intelligence firm said.

The firm likewise noted the shift in preference for many consumers: they are choosing more affordable smartphones over the pricey brands, even as Chinese vendors continue to innovate and produce technologically advanced premium-range units.

"The top three Chinese vendors are persistently applying pressure on Samsung within China, thanks to a vast portfolio of affordable, well-built devices-not just low-end but high-end devices, which have proven viable options for consumers looking to save money and upgrade without sacrificing quality," said IDC Worldwide Quarterly Mobile Phone Tracker research manager Anthony Scarsella.

Also poised to develop one of its biggest markets in the Philippines, Vivo is known globally for its competitive but high-quality premium-range offerings and its first-to-market innovations.

For instance, the Vivo X1 was one of the slimmest phones of 2012 and was also the world's first smartphone to feature a Digital-to-Analog converter Hi-Fi chip. Meanwhile, the Vivo X3, introduced in 2013, was the first smartphone in the world with a 2K resolution display.

The brand's flagship phone, the Vivo V5 Plus (the first smartphone to have a 20-megapixel dual front camera) - along with the V5 and the V5 Lite - is predicted to capture the hearts of the selfie-centric Philippine phone market.

With the brand's global ambassador, National Basketball Association superstar Stephen Curry, the brand said it expects dominate the Philippine market even more.

Find out more about Vivo at vivoglobal.ph or check out their Facebook, Instagram and Twitter accounts.