Paulo Avelino takes on new role in leading esports firm

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Metro Manila (CNN Philippines, May 15) – Award-winning actor Paulo Avelino is taking on a new role, not in a television show or a movie, but as a partner of one of the country's premier esports and streaming company.

Avelino was introduced as the newest partner of LuponWXC - founded in 2015 by local gaming icon Nico "Kuya Nic" Nazario.

In a virtual press conference, Avelino shared that his passion for gaming is the main reason he decided to help his friend Nazario in managing LuponWXC.

"What I saw in Lupon that's not with other esports companies is they do their own productions. They can actually broadcast it in our language. When I saw a hole where I can improve on, I offered my services to Nico," Avelino said.

LuponWXC currently has six operational studios focused on original content, Mobile Legends, DotA 2, original show concepts with streaming platform Kumu, event activations, and major broadcast productions.

Avelino - also known as PewPau in the streaming world - emphasized the potential of esports as the gaming industry continues to grow among Filipinos.

"I see this industry becoming, if not as big as showbiz, but also tapping into there. You can see all the streamers on Facebook and they get thousands of viewers. We want to strengthen this industry so that it will be beneficial for many people in the future," said Avelino, an avid computer gamer who plays first-person shooting games like Call of Duty, Counterstrike, and Valorant.

One of Avelino's main projects with LuponWXC is building the esports firm's own world-class gaming facility in General Trias, Cavite. The facility will have 11 broadcast studios and is expected to be completed later this year.

Nazario revealed the actor will play a big role in the expansion of LuponWXC, in terms of producing new content in the hopes of reaching a wider audience online.

"We are looking to expand our talent arm to create contents and skits that are not really close to gaming, something that everyone can understand. Paulo will help us in producing short films and skits," Nazario said.

Avelino encouraged the youth to put esports as one of their options in building a future career as the industry offers many opportunities, and promotes life skills such as teamwork, communication, and increased self-esteem.

"To all the young gamers out there, it's always nice to balance things out. Know your priorities. If you know your priorities, you can balance gaming and other real life stuff," said Avelino. "Don't be scared if you think you have a future in this field, I'm sure after 5-10 years when they grow up, it will be even a bigger industry than it is now."