Ad Summit 2016 kicks off as industry's best 'come out and play'

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The Ad Summit 2016 dares the industry to "come out and play," as a jampacked four-day itinerary awaits participants.

Metro Manila (CNN Philippines) — The advertising industry has taken center stage with the Ad Summit Pilipinas 2016 slated March 9 to March 12 at the Subic Bay Freeport Zone.

According to the Association of Accredited Advertising Agencies of the Philippines (4A's), if Ad Summit 2014 paved the way for the "enlightenment" of the "creative renaissance," this year's summit is all about the "coming out" of the industry to reveal the next big thing in marketing communications.

Ad Summit 2016 chose to the theme "Come Out and Play."

For Ad Summit 2016 Chairperson Alex Syfu, the convention will open a multitude of doors for marketing practitioners, allowing them to transcend boundaries amid challenges within the industry.

“There is a constant need to shake the community out of its comfort zone, to keep it from falling into the trap of focusing on the trials that seem to plague us these days," said Syfu.

"Through the Ad Summit, we hope to help the marketing practitioners stay inspired, brimming with ideas, and extremely hopeful about the industry.”

A 'fun 2016'

In a bid to achieve their goal and to maintain the previous successes of the summit, 4A's has invited global icons and locally-renowned experts.

This includes business tycoon Manuel V. Pangilinan, multi-awarded writer and director Jose Javier Reyes, Google Philippines Head of Consumer Marketing Ryan Morales, and AKQA Shanghai Executive Creative Director Eric Cruz.

Also to impart their knowledge are Aliza Knox, Twitter's Vice President of Online Sales in the Asia Pacific, Takahiro Hosoda, Creative Director Asia of Tokyo-based advertising firm TBWA/Hakuhodo, and creativity coach Tom Oliver.

Another highlight of the Ad Summit Pilipinas 2016 is the "Kidlat Awards" of the Creative Guild of the Philippines, which is the country's most prestigious creative advertising competition.

"There will be plenty of surprises in store for our colleagues. It's going to be a fun 2016 for the industry. Let’s all come out and play,” Syfu said.