edamama prepares families for the sweetest Christmas season with country’s largest shopping andlearning event alongside brand ambassador, Iza Calzado

Metro Manila (CNN Philippines) — edamama, the leading online-to-offline parenting platform in the Philippines, is gearing up to make the 'ber months’ more memorable for Filipino families with the largest independent expo event in the country this year — The Family Expo 2023. From September 15 to 17 2023, the SMX Mall of Asia will transform into a vibrant Christmas Candyland, marking the beginning of the most festive period in the country.

A cherished family tradition, the Family Expo is a perfect blend of shopping, exploration, and exciting activities for all family members. This year, edamama is injecting an additional dose of sweetness with their event theme — the "Sweetest Countdown". The event will kick-start the quarter-long Christmas celebrations with a blast of fun activities, enticing deals, and sweet treats.

"We're thrilled to offer a fun shopping and educational event for Filipino families," said Bela Gupta, co-founder of edamama. "The Family Expo is more than just an event — it's a space where the whole family can come together to share joyous experiences, create lasting memories, and grab exciting deals too ahead of the holiday shopping rush!"

The Family Expo 2023 will feature a range of engaging and entertaining activities — from exclusive deals up to 90% off on 10,000+ products from 250+ trusted mama, baby, kid and household brands, celebrity meet & greets, kids play zones & mascot appearances, raffle draws with prizes worth ₱300,000+, loot bags filled with over ₱1,000 of treats, and more. Mamas can also grab the chance to meet their favorite celebrity mamas like Iza Calzado, Bianca Gonzalez, Vien Iligan, and Ciara Magallanes.

Over 250+ trusted and well-loved brands including Akeeva, Anko, Beach Hut, bean, Cetaphil, Dirtbugsun, Doona, EQ, Focus Global (Instant Pot), Graco, Johnson & Johnson, Joie, Looping, Pampers, Pigeon, Poled, Safety 1st, Tiny Buds, and Uni-Love will be offering exclusive deals up to 90% off over the 3-day event. The event is also co-presented by AirAsia, Barbie, Chicco, GCash, Grab Unlimited, InLife, and The Medical City.

Brand ambassador and renowned Filipina actress, Iza Calzado, expressed her excitement to attend saying, "The Family Expo truly embodies the essence of Filipino family values, which resonates deeply with me as a new mama to Deia. It's a wonderful opportunity for families to celebrate the start of the festive season together."

Looking forward to the event, Nish D'Souza, co-founder of edamama, shared, "Our goal with the Family Expo 2023 is to offer an experience that not only provides fun and entertainment but also brings families closer. We are thrilled to be launching the Christmas season with this event, marking it as a sweet beginning to the festive 'ber months.

Entrance is free. Attendees are encouraged to pre-register to win a surprise gift at the event. Registrations can be done here.

Stay updated on edamama's activities and offers by following their official channels on Tiktok, Instagram, Facebook, Youtube, LinkedIn, and their website. You may also visit their stores in SM Southmall in Muntinlupa, Glorietta Mall in Makati and soon to open location in Robinsons Magnolia.

Download the edamama app on the PlayStore, App Store, and Huawei App Gallery.