Jollibee dazzles customers with light shows, sparkling decors this Christmas season
Metro Manila (CNN Philippines) — This holiday season is sure to be even brighter as fastfood giant Jollibee lights up its flagship stores across the country, reminiscent of the dazzling Christmas lights in Filipino homes this jolly season.
Under its campaign "Make It Christmas with Jollibee Joy," everyone's favorite food hangout simultaneously launched events in Taguig City at its Bonifacio Global City (BGC) branch, in Cebu at Jollibee Maxilom, and in Davao at Jollibee Quimpo to usher in a more joyful and merrier Christmas season.
"We are celebrating our 45th anniversary this year," shared Jollibee Philippines President Ferns Yu Jr.
"And part of this milestone, we have launched many initiatives to thank our customers and also to enable them to have more memorable experiences with their loved ones," he also said. "We have a lot of new products, exciting promos, and a heart-warming campaign."
The campaign kicked off in October with a heartwarming video that shows that Christmas is about sharing joy with our loved ones and how Jollibee makes it happen for their customers.
"We have 110 stores participating nationwide," Yu said. "It started with a single store last year, but we decided to have more locations this year so that we can share the joy of Christmas with more Filipinos."
Jollibee's other stores nationwide will also be dazzled with Christmas decorations "so that everybody can feel the spirit of the holiday," he also said. "I'd like to thank all our customers for supporting us over the last 45 years."
With Yuletide being the most-loved season by Filipinos, the store dress-up is intended to help make bonding moments with families and friends more enjoyable and memorable every time they visit the store.
Among the brand ambassadors who graced the symbolic lighting of the Jollibee BGC store were actresses Anne Curtis and Maja Salvador, and Mr. Pure Energy Gary Valenciano.
Curtis said the colorful and bright decors at Jollibee bring back good memories of Christmas with her family.
"Of course, in the true Christmas tradition na Pinoy, it's Noche Buena 'di ba? So for me, it's having my favorite Jollibee Chickenjoy part of our Noche Buena handa," she said. "It definitely brought joy not only to myself but also to my whole family and to all of our visitors."
Salvador, meanwhile, said this Christmas with Jollibee is even more special after getting married to businessman Rambo Nunez this year.
"I'm happy and honored to be part of this Jollibee Christmas campaign," she shared. "I've been with Jollibee family for almost five years so I'm very happy na part pa rin ako ng family. But now, it's more special pa siguro because I'm married now, so this is my first Jollibee Christmas celebration as a wife."
For Valenciano, Jollibee provides the much-needed happiness people might be looking for.
"Regardless of what's been going on everywhere else, if there's a place that you can find the kind of joy that you might need, especially in this season of Christmas, it's really right here," he said.
"But don't come alone," he added. "Come with your family, come with your relatives, and create moments, memorable moments, joyful moments, right here in Jollibee this Christmas season."
Jollibee is also giving away gift certificates to lucky customers weekly by participating in the Post and Win contest soon in select stores nationwide.
From its best-tasting food, iconic mascots, and overall experience, Jollibee continues to provide Filipino families with the simple joys to fill each moment and occasion this Christmas.
