San Miguel Pale Pilsen featured in UNIQLO Philippines’ 10th anniversary collection

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Photo from San Miguel Pale Pilsen

Metro Manila (CNN Philippines) — Two beloved consumer brands have formed a collaboration to celebrate their roles in bringing joy and shaping the culture of Filipinos through the years.

The iconic San Miguel Pale Pilsen is one of the Filipino brands featured in “The Brands Pilipinas UT”, the newest graphic t-shirt collection of UNIQLO Philippines as part of their 10th anniversary celebration in the country.

Georgette Barrera-Jalasco, UNIQLO Philippines’ Vice President for Marketing, said their collaboration with the well-loved beer brand is a reflection of their “LifeWear” philosophy of providing high-quality and innovative clothing for all customers.

“We find it very timely for us to be able to have a cohesive message of bringing joy to our customers,” Barrera-Jalasco told CNN Philippines' The Final Word on Tuesday.

The signature San Miguel Pale Pilsen siyete label is adorned on the front side of the shirt. San Miguel Pale Pilsen’s tagline “Sarap laging kasama” is inscribed at the back of the shirt — a testament to the brand’s role in forging bonds of Filipinos throughout the years.

Photo from San Miguel Pale Pilsen

“This is a well-known signature stamp here in the Philippines and of course, globally. It is also important for us to highlight their tagline which relates well to Filipinos,” Barrera-Jalasco added.

The San Miguel Pale Pilsen limited edition shirt featured in “The Brands Pilipinas UT” collection is available in all UNIQLO stores nationwide and at