First ‘Ube Fiesta’ in Germany to happen in June

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Metro Manila (CNN Philippines, May 28) — The all-time Filipino favorite ube is ready to take Europe by storm with the first-ever “Ube Fiesta” taking place in Germany next month.

The festival, organized by the Philippine General Consulate in Frankfurt, will be held at Steyler Missionare in St. Augustin on June 4.

Germans will have a chance to taste various food and drinks made from ube or purple yam.

“The Ube Fiesta in Germany aims to promote and raise awareness of ‘ube’ as a sustainable, healthy, organic, versatile, and next-trend product from the Philippines,” the event website said. 

“The campaign/festival aims to highlight the characteristics of ube that coincides with German sustainability, culinary and social responsibility values through the showcase of special dishes and beverages which make use of ube as an ingredient,” it also said.

READ: All hail ube, the culinary gem we took for granted

Ube is known for its vibrant purple color with nutty and creamy taste. Native to Southeast Asia, especially in the Philippines, the purple root crop is widely used in Filipino desserts.

The Consulate said that ube could become a sensation in Germany due its potential to be the next trendy food element.

“With good image and marketing campaign as a sustainable, healthy, organic, versatile, and trendy product that is uniquely Filipino, substantiated by the opening of supply lines to German retail entities and engagement of the German food and beverage influencers, including the ‘Instagram’ youth in Germany, ube may rise to become the next ‘it’ ingredient that will embody a set of characteristics that coincides with German sustainability, culinary and social responsibility values,” the event website said.