Revamped Nike Fort store to open on May 21

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Metro Manila (CNN Philippines, May 20) — Nike is set to unveil its revamped store in Bonifacio Global City on May 21.

Located in the heart of Taguig City, Nike Fort has been the home for nearly 15 years of shoppers living active lifestyles.

The 14,000 square ft. store is the largest Nike retail space by area in Southeast Asia, and offers the region the widest range of Nike products, serving men and women across numerous sports.

With the goal of inspiring the next generation of athletes, Nike Fort will have a dedicated kids section that will cover toddlers to grade school.

Focusing to elevate the women's shopping journey, Nike Fort's services will also feature the Women's First Hour, where female members can enjoy privileges and are given priority for their shopping needs. Women shoppers can avail of appointment hours or browse without having to line up.

"Nike Fort is more than just a Sport Hub; it is also a lifestyle destination for all those who want to pursue an avenue for self-expression through design culture, and creates a seamless connection between digital and bricks-and-mortar experiences," Tarundeep Singh, senior director of Nike Partner Stores for Southeast Asia and India region, said in a statement.

Nike Fort will consist of three zones: The Sport Hub, The City Replay, and the Experience Studio.

The Sport Hub is a concierge service which helps customers book styling services and participate in sports in the city.

The City Replay, meanwhile, is a studio that brings an assortment of hyperlocal products through customization of tees, totes, caps and shoes via designs of home-grown talents.

On the other hand, the Experience Studio is a wellness destination that focuses on Nike's five facets of fitness: movement, mindset, recovery, nutrition and sleep.