How Lazada drives the digital economy by making eCommerce safe and secure

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Photo from Lazada

Metro Manila (CNN Philippines) — The phrase “add to cart” has become a popular catchphrase, a strong proof that many Filipinos are embracing the ease and convenience of eCommerce.

“But some consumers are still hesitant to purchase online because they lack trust in shopping online — they want to see the product first — or they are not necessarily comfortable with cashless payments,” said Lazada CEO Ray Alimurung during a Lazada Talks panel discussion held in partnership with CNN Philippines.

To help consumers and businesses reap the benefits of eCommerce, Lazada and the Department of Trade and Industry (DTI) have been working closely to assist consumers and businesses alike to transact online with confidence and trust.

Photo from Lazada Talks

Lazada started its nationwide awareness campaign "Sure Ka Sa Lazada" in June to educate consumers about a safe and secure online shopping experience on its app. They also tapped home-based communities and social media influencers under this campaign so that the message of trust reaches more Filipinos across the country.

“At the heart of the campaign is the message that says Lazada is a platform you can trust,” said Alimurung. “We say this because we have "Legit Sa LazMall", easy refunds and an opportunity to have a seller chat where you can ask questions before you buy right?”

Photo from DTI

On the other hand, DTI launched "Basta eCommerce MADALI" — an eCommerce roadmap to encourage more Filipinos from all walks of life to buy and sell online through education and awareness, as well as government-led upgrades to internet payment and logistics infrastructure in the Philippines.

“When you say MADALI, we want people to know that eCommerce is easy, convenient, and fast! We want more people to sell online, buy online, and at a more frequent pace,” said DTI Assistant Secretary Mary Jean Pacheco in the Lazada Talks panel.

Lazada also amplified its features to help consumers to buy smart, such as product and seller ratings, product reviews, and a 24/7 customer support service. In addition, Lazada has made it easy to pay on Lazada via Lazada Wallet, GCash, debit or credit card, BDO installments, or cash-on-delivery.

Meanwhile, lifestyle blogger David Guison shared tips during the panel discussion on how consumers can do their part to stay safe and secure while shopping online. He advised fellow consumers to read through reviews and the credible seller ratings before making a purchase.

“As a consumer, I also make sure to leave reviews on the seller’s profile so that it’s like a community where we help each other,” he added.

Guison also advised consumers to look for the LazMall badge, which indicates that the product is 100 percent authentic — a guarantee backed by Lazada. He added that users can always chat with CLEO, Lazada’s 24/7 in-app customer engagement officer, whenever they have any queries or difficulties shopping online.

In case you missed Lazada Talks, watch the video below.