CCI France Philippines sets new heights for 'Behind the Cuisines' celebration

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Photo from CCI France-Philippines

Metro Manila (CNN Philippines) — The French Chamber of Commerce and Industry in the Philippines (CCIFP) and the Embassy of France to the Philippines and Micronesia are presenting a two-day virtual event that aims to look into the Philippine F&B (food and beverage) industry, and provide support to French and Filipino restaurateurs, food retailers, distributors, and local farmers impacted by the COVID-19 pandemic.

"Behind the Cuisines" is a webinar with the theme "The Changing Phases of the Food and Beverage Industry: Defining the New Food Normal." It will be held on October 22 at 2 to 5 p.m.

This will involve a series of high-level online conversations from key individuals in public and private sectors to inform attendees about the current state of the country's F&B industry, key insights and practices presented by leading companies, and prominent market trends.

It follows a live cooking segment for the second part of its series - "A Fusion of French and Filipino Flavors" featuring Erwan Heussaff - that offers a platform for different French and Filipino food businesses to showcase their products and services amid the health crisis.

This will happen on October 23 at 2 to 4 p.m., and streamed live on the Facebook page of CCIFP.

Overall, CCIFP envisions both days of the event to complement one another by imparting vital information regarding the current situation of the F&B industry in the Philippines, and by providing the audience with ways on how they - in their own homes - can help support French and Filipino food businesses adversely affected by the pandemic, all while celebrating both cultures.

CCIFP warmly invites the public to get a glimpse of French and Philippine culture through "Behind the Cuisines" as this will be a free event.

Register to the webinar to also provide support to local farmers and communities.

Fifteen percent of the total revenue will be donated to the Chamber's partner beneficiary, AGREA.

For those who want to personally support this initiative, you may access this link: https://app.glueup.com/event/behind-the-cuisines-40061