Real estate in the pandemic: ‘The ViCon: BOSS’ marketing summit all set this October

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Photo from Vista Land and Lifescapes, Inc.

Metro Manila (CNN Philippines) — One of the sectors that have proven to be resilient during the pandemic is the real estate and property development industry. But it could do more with the help of digital marketing, especially at a time when handing out brochures and inviting people to showrooms in person have become challenging.

It’s a good thing the Villar Group of Companies is helming the much-anticipated virtual recruitment and marketing summit, “The ViCon: Business Opportunities Summit (BOSS)” on Oct. 15. The second installment of The Vicon will assemble existing sellers, referral partners, and brokers to join Villar Group’s pool of business partners in an online property expo to share insights about the digitization of the real estate industry.

“The ViCon: BOSS” aims to guide and hone a new generation of successful real estate sellers in targeted marketing geared particularly for digital and social media platforms and help them become their own boss.

Villar Group Chairman Manny Villar said “The ViCon: BOSS” will offer everyone hope and opportunity to succeed in life.

“Everyone deserves to be successful. Being an entrepreneur is one way of achieving such. I’ve always been an entrepreneur. I am my own boss with sipag at tiyaga.” I have achieved success especially in real estate. In this time of the pandemic, our group wanted to give hope and provide everyone with the opportunity to earn big in real estate, even at home. I say to you: Be the boss, secure your opportunity. This is your time, join ‘The ViCon 2: Business Opportunities Summit’,” said Villar.

“The ViCon: BOSS” will feature the wide portfolio of property giants Vista Land and Golden MV, which include trusted brands such as Brittany, Crown Asia, Vista Residences, Camella, Lessandra, Lumina, Bria, Golden Haven, and Vista Mall.

The panelists who will grace the summit include seasoned marketer Carlo Ople, who will discuss effective digital audience engagement; e-commerce advocate Janette Ching Toral, who will expound on how one can maximize the digital platform for real estate; and vlogger Chris Suarez, who will share his journey as a realtor.

To join, register for free at and join the conversation online using the hashtags #VillarCreations #TheViCon #VillarGroup, and #BiggestVirtualRecruitmentSummit