LazMall pioneers the new normal in malling

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Metro Manila (CNN Philippines) – Filipinos have grown fond of going to malls – whether to shop for essential goods and services, dine out with family, or simply spend a fun day’s outing with friends.

Filipinos are also known to spend a significant amount of time on their mobile phones, especially over the past five months of isolation due to outdoor movement restrictions amid the pandemic.

As consumer behavior turns toward digital platforms, e-commerce company Lazada presents its LazMall site which provides a whole new virtual malling experience for customers.

On LazMall, customers can access just with the touch of their fingertips over 4,000 leading international and local brands that cater to one’s every need and want. LazMall also has a refreshed and sleeker interface, made for a seamless virtual shopping experience among consumers.

“With the shift into the new normal, LazMall gives customers the best of both worlds – access to legit and quality products with the ease of purchasing them with just a few easy taps,” said Angel Ramiro Cairols, Head of LazMall.


One such popular brand offered in LazMall is membership shopping chain S&R, where loyal shoppers can buy essentials and premium items online, ranging from pantry staples to vitamins and even baby and pet care essentials.

“When the pandemic struck, my team at S&R moved quickly to speed up and enhance our relationship with Lazada. Knowing our customers would need to purchase basic needs through the Lazmall, we began working 24/7 to add critical products for cleaning and sanitizing to the format. Simultaneously, we shifted store resources to filling and shipping orders day and night,” said Faye Navarra, S&R Membership Shopping eCommerce Manager.

Optical shop Vision Express is another popular brand which pivoted to LazMall, providing customers access to quality eyewear delivered straight to their doorsteps. Contact lenses and luxury brand frames are sold on the platform.

“Now as malling online has become the new medium, we have focused our efforts to drive customers to our online store, especially as the demand increased with the lockdowns,” said Neelam Gopwani, president of Eye Society Philippines.

Just like the brick and mortar store experience, Toy Kingdom continues to cater to kids’ entertainment needs with their wide selection of toys on their LazMall flagship store.

“Like in our physical store, our customers will still be able to access our huge assortment of products, as well as our promise to deliver only the best and authentic products straight to their doorsteps,” said Ethel Donato, International Toyworld Inc. Assistant Vice President for Business Development.


Customers in LazMall can also avail of exclusive voucher offers, highlighting the best deals on selected products. Among the roster of brands on offer is Digital Walker, supplying affordable electronics and gadget needs such as headphones, powerbanks, and even big ticket items like Macbooks and iPads.

“We have utilized tools on the platform such as Sponsored Search to elevate our reach and be there when our customers search for our products. We have also utilized regular LazLive sessions to drive continuous engagement with our customers,” said Howard Paw, Digits Trading Philippines Head of Retail and Franchise.

With all of these famous brands easily accessible on your smartphones, LazMall responds to the changing times by providing a new shopping experience that still meets the consumers’ expectations just like when they go to a physical mall.

Experience the new normal in malling by visiting the LazMall platform in your Lazada app or website.