Jollibee to discontinue Champ burger

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Metro Manila (CNN Philippines, January 2) — It’s a sad day for the fans of Jollibee.

The Filipino fast food chain confirmed on Thursday evening that its iconic 1/3 pounder burger, Champ, will be removed from its menu.

“We wish to inform you that soon, we will be phasing out our Champ burger in all Jollibee branches,” Jollibee said in a post on social media.

Launched on 1984, the Champ burger was one of the original food items of Jollibee. On the same year, a mascot also named Champ was introduced to the Jollibee family.

The 45-year-old fast food restaurant said it is working on “big and exciting things” in its burger line.

However, Jollibee hinted that old classics might return in its menu in the future.

“Our product offerings are being reviewed regularly to meet customer demands so there’s always a chance that old Jollibee classics – including the Champ – may return in the future.