Celine, Loewe, and other new stores to open in Greenbelt this year

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Greenbelt positions itself as a luxury shopping destination, much like Rodeo Drive or Fifth Avenue in the U.S., or Orchard Road in Singapore. In photo: The Greenbelt 3 facade with the Dior flagship store. Photo courtesy of AYALA MALLS

Going through the newly revamped Greenbelt 3 mall feels exciting, even a little electrifying. Exciting in a way that it’s encouraging to see the throngs of people lining up at shops like Louis Vuitton and Dior, eager to spend some of their hard earned money after being cooped up in their homes for the better part of the last two years.

“Rather than cripple the brick-and-mortar retail sector (as many predicted), the uncertainty of the past two years has seemingly whetted consumers’ desire for in-store experiences,” said Fast Company in an article predicting the state of brick-and-mortar stores this year.

The entrance of Greenbelt 3 at Esperanza St., Makati. Flanking the entrance are the Louis Vuitton and Dior stores. Photo courtesy of AYALA MALLS

In fact, the US has seen an increase in sales for most of 2021. But in the Philippines, retail experts have expected strong yet cautious spending for the retail sector.

It is in this economic environment that Greenbelt finds itself while in the midst of a refresh. “Refresh” is the right word, a splash of color and a stylish reconfiguration to welcome shoppers, like those lining up outside Louis Vuitton and Dior, who are flocking to brick-and-mortar stores after two years of relying on online purchases.

With this refresh, Greenbelt positions itself as a luxury shopping destination, much like Rodeo Drive or Fifth Avenue in the U.S., or Orchard Road in Singapore.

The Kenzo store at Greenbelt 3. Photo from AYALA MALLS

Frequent shoppers are familiar with Greenbelt as the home of luxury brands such as Prada, Gucci, Givenchy, and Salvatore Ferragamo. Expect brands such as Celine, Loewe, Jimmy Choo, and Ermenegildo Zegna to open sometime this June and July, while Tiffany & Co. is slated to open this October. Another store expected to open is the luxury accessories brand Roger Vivier, which is coming to the Philippines for the first time.

Existing stores that will continue to unveil their new looks until 2023 are Burberry, Tod's, Bottega Veneta, Givenchy, and Prada in Greenbelt 4. Expect Balenciaga, Alexander McQueen, and Saint Laurent in the area, along with Faure Le Page, whose tagline is “armed for seduction.”

The Off-White store at Greenbelt 3. Photo from AYALA MALLS

Currently, luxury shoppers can enjoy these stores in the new Greenbelt 3: Fendi, Univers, Off-White, Thom Browne, L'Officine Universelle Buly, Max Mara, Rimowa, Patek Philippe, and Bvlgari.

READ: Why this heritage beauty brand’s first Manila shop is worth a visit

READ: Art and culture find a place in luxury retailer Univers’ third shop

This luxury and culture experience continues with the newly revamped Ayala Museum, located at the tip of Greenbelt Park. The new museum also houses the Filipinas Heritage Library.

If you’re feeling famished from all the shopping, an array of excellent dining places can be found around the area, such as Las Flores, Wildflour, Sala Bistro, People's Place, Starbucks Reserve, Amorica by Café Breton, and the newly-opened Ember by Chef Josh Boutwood.

The facelift of the once sleepy Greenbelt 3 is courtesy of J. Antonio Mendoza. It’s easy to construct a “house” for all these big luxury brands but to reflect the authoritative vibe that Greenbelt is going for — an architectural gem that’s impressive yet subtle — is another thing altogether, especially in the Philippines where, in retail, the tenet seems to be “bigger is better.”

The Rimowa store facade. Photo from AYALA MALLS

“In Ayala, it’s always important for us to be able to connect to the important things for our shoppers,” Ayala Malls President Chris Maglanoc said during a press launch for the new Greenbelt. “We know that our shoppers value celebrations, culture, food, health and safety, and the environment. In Greenbelt 3, we’re fortunate to be able to connect these things seamlessly.”

Luxury shopping seems to be a shifting point in an attempt for an economic push after a pandemic slump (though it should be noted that the pandemic is still ongoing). For those who crave for the shopping expeditions that you’ve enjoyed in Hong Kong, London, Singapore, and Paris, Greenbelt is invested in giving you the same experience right here in the Philippines.