Filipino vlogger Lloyd Cadena dies at 26

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Metro Manila (CNN Philippines, September 4) — Popular Filipino vlogger Lloyd Cadena passed away on Friday, his family confirmed on his official Facebook page.

He was 26. His death came more than two weeks before his 27th birthday.

“It is with a heavy heart and great sadness that we announce the untimely demise of our beloved brother Lloyd Cafe Cadena," the post read. "May he be remembered for all the joy and laughter he shared with everyone.”

“My family and I ask for your prayers, respect, and privacy during this time," the Cadena family added, without disclosing details of his demise.

Cadena, known for his hilarious videos, began his YouTube channel in 2011 and has since become one of the country's most popular vloggers. He now has more than five million subscribers on the platform and over 6.5 million followers on Facebook.

Cadena quickly rose as top trending topic on Twitter as condolences poured out for him, from social media personalities, celebrities, and fans.

Mark Averilla, better known as Macoy Dubs, grieved the loss of a friend and fellow Colegio de San Juan de Letran graduate.

“Ang hirap tanggapin kasi napakabuting kaibigan ni Lloyd sa amin,” Averilla said. “Deserve niya lahat ng success na na-receive niya.”

[Translation: It's hard to accept because Lloyd was a very good friend to us. He deserves all the success he has received.]

Beauty vlogger Michelle Dy also melted netizens’ hearts as she mourned Cadena’s passing.

“Lord why did you take away the only one I had,” Dy said on her Instagram stories, along with videos of her crying. She shared how Cadena never left her side during the ups and downs in her life and career.

Mariah Carey sent her prayers to the family and friends of Cadena, a known fan of the American superstar.

"So sad 😢 RIP Lloyd, you will be missed 💔," Carey said, retweeting a post from a fan page.

Netizens pointed out how Cadena spent his last days giving his mother a new house and helping those affected by the COVID-19 pandemic.