Shopee apologizes to BLACKPINK fans for 'disappointing, upsetting' Manila event

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Metro Manila (CNN Philippines, June 7) — Online retailer Shopee Philippines apologized to furious Blinks for the BLACKPINK meet-and-greet event — which fans of the South Korean girl band dubbed as a scam on Thursday.

"We hear your feedback loud and clear, and we understand that the event fell short of the high standards that Shopee users and BLACKPINK fans expect," it said in a statement.

The e-commerce platform gave a chance to fans to meet their South Korean idols by holding an online promo. The Top 40 spenders during the promo period could get autographs from band members Lisa, Rosé, Jennie Kim, and Jisoo at the SM Aura in Taguig City.

But Filipino fans of BLACKPINK claimed they were scammed by Shopee, sending #ShopeeScam skyrocketing to Twitter's top trending topic on Thursday night. Some claimed they were informed by Shopee that they won a ticket, but it was taken back due to an error.

Other fans also said Shopee changed the contest mechanics while the promo was ongoing. They said in the initial mechanics, orders must be received by June 1 to be included in the buyer's accumulated purchase, but they claimed the promo period was cut short to until May 25.

Filipino Blinks also criticized Shopee for filling the event with celebrities and influencers instead of "real fans" to get more publicity. 

Shopee said the company took immediate steps for the "rightful winners" of the contest to claim their prize, but it was unsuccessful.

"We know that the entire process caused confusion, disappointment, and upset for many," it said.

Shopee said it has reached out to those affected by the issue to ensure it does not happen again.