Meta to remove Facebook Live Shopping feature on October 1

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Metro Manila (CNN Philippines, August 8) — Meta Platforms Inc. or Meta, the parent company of social media giant Facebook, announced it will be shutting down its Live Shopping feature beginning October 1.

Business owners on Facebook will no longer be able to create product playlists or tag products in their live streams, Meta explained.

"Beginning on October 1, 2022, you will no longer be able to host any new or scheduled Live Shopping events on Facebook. You will still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos," the company said in a statement.

Facebook describes the Live Shopping feature as a way to create live-streamed shopping events where retailers can showcase products and their details and put a purchase option front and center for their audience or potential customers.

Meta emphasized that retailers can still sell their products on Facebook and Instagram, but through Reels, its short-form video product, as the company claimed the viewing behaviors of consumers are shifting to short-form videos.

"If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration," Meta added.

The company further said that despite the removal of Live Shopping on Facebook, business owners and retailers can still set up Live Shopping on Instagram.

During the pandemic, many Filipino entrepreneurs have used Facebook as an avenue to promote their products through the platform's live streaming feature.