AIA Philam Life takes a leap forward into AIA Philippines

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Metro Manila (CNN Philippines, August 9) – AIA Philam Life takes a leap towards the new normal as the insurance giant announced its rebranding into AIA Philippines.

In a recent virtual media roundtable, AIA Philippines Chief Executive Officer Kelvin Ang said the decision to rebrand the insurance company was already in the pipeline for a long time.

Ang emphasized it is not easy to make the decision amid the pandemic, but he's optimistic the rebranding will better equip the company in facing challenges under the present circumstances as well as in the future after the health crisis.

"There is danger, but there's also great opportunity. Things are moving because we are now operating in a very different environment," said Ang. "We think that rebranding will clearly signify that we are making change not just the way we deliver our services, but also the way we represent ourselves."

AIA Philippines Chief Marketing Officer Leo Tan said the rebranding puts emphasis on the insurance firm's role of providing value propositions to their customers.

"We want to become our customer's partner in their health and wellness journey. We want to be the partner on how our customers take care of themselves, live healthier, and provide also the relevant protection proposition," said Tan.

He added that AIA Philippines has paid ₱375-million worth of hospitalization and death claims since the start of the COVID-19 pandemic in March last year.

The AIA Philippines official said the company added an accommodation feature in its medical plans for those experiencing side effects due to COVID-19 vaccination.

"This is also our way of helping the government in achieving herd immunity," Tan said.

Also part of the efforts to boost AIA Philippines is providing global access to different types of investment funds, shifting to a more digitalized customer experience, and stronger governance within the company's ranks, the company officials said.

In 2009, the Hong Kong-based AIA Group acquired the Philippine American Life and General Insurance Company from the American International Group or AIG after the 2008 financial crisis.