SM Supermalls, Tom's World: 'Experiential' time in cinemas, amusement stores to bring customers back

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Metro Manila (CNN Philippines, October 22) — With Metro Manila and other areas shifting to Alert Level 3, SM Supermalls and Tom's World hope to draw back customers with the unique experiences their cinemas and amusement stores have to offer.

"There are movies you would want to watch in the comfort of your homes but some things can't be replicated as watching them in the big screen, the likes of Marvel movies, James Bond movies. It's a different kind of experience eh," SM Supermalls president Steven Tan told CNN Philippines' The Exchange.

SM Supermalls will be gradually reopening their cinemas in areas under the Alert Level 3 by batches - this November and December, and by early next year - according to Tan.

Meanwhile, Tom's World has already started accepting customers as early as Oct. 16 when the capital region eased from Alert Level 4 along with Calabarzon.

"We always wanted it to be experiential for them: the experience that they have to play our 3D machines or drive our driving machines. To be able to feel that they're really engaged into something, not just in the phones, tablets," Tom's World vice president for corporate management Oliver Co said.

As mandated by the government, all customers and employees in these establishments must be fully vaccinated against COVID-19, and only certain capacities are allowed.

The premises also undergo frequent disinfection, along with the usual temperature checks upon entry, and minimum public health standards must be observed at all times.

Face masks and face shields must always stay on, particularly in SM Supermalls' theaters, where eating and drinking will not be allowed.

Metro Manila, Cavite, Laguna, and Rizal are currently under Alert Level 3 until end-October while Batangas is under the less stricter Alert Level 2.