Agri biz founder named as new Food Security Ambassador

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Metro Manila (CNN Philippines, September 10) — The Department of Agriculture has named a young farmer and entrepreneur Cherrie Atilano as its new Food Security Ambassador to encourage Filipino youth to get into agriculture.

In a statement on Thursday, the founding farmer and president of AGREA Philippines was given the role by Agriculture Secretary William Dar on September 2.

AGREA is a Marinduque-based social enterprise that aims to eliminate poverty among farming and fishing communities, lessen the effects of climate change, and help ensure food security in the country.

Atilano, who has been into farming at age 12, will help the department to promote their advocacy to achieve a “food-secure and resilient Philippines with prosperous farmers and fishers.”

Through her new role, she will help the department in pushing the Filipino youth to be more proactive when it comes to efforts to develop the sector.

She will also help in encouraging overseas Filipino workers and retirees among others to put up their own agri-business and other businesses that are within the food supply chain, as well as push for a bigger participation of women in agriculture.

In May, actor-singer James Reid was designated as the first Ambassador on Food Security. Dar said Reid was chosen due to his advocacy to push Filipinos, especially the younger generation, to get into agriculture more specifically urban farming.