Move It ramps up efforts to get more riders

Metro Manila (CNN Philippines, May 8) — Motorcycle taxi firm Move It, backed by Grab Philippines, is eyeing partnering with more brands to provide additional income stream for drivers, with advertising campaign materials flaunted on their safety vests.

In a statement Monday, Move It said the commission riders would get from its “Advertisers Vests Program” would be on top of the in-app bookings and post-service tipping.

The company has so far teamed up with Shell, Caltex, Mobil, Tyremart Inc., and Generika for exclusive deals for its rider-partners.

“Move It is intensifying efforts to attract more rider-partners into its platform and support the Philippine government in its goal of improving the state of the transport industry…,” it said.

Move It did not disclose how many drivers are now on board its platform. But based on a previous order from transportation authorities, each motorcycle taxi firm must only have 15,000 riders in Metro Manila, and 9,000 riders in Cebu and Cagayan de Oro.

Late last year, Move It called on the government to pass a law to stabilize the operations of motorcycle taxis so the industry could welcome more players servicing Filipino commuters.

The government’s pilot program on motorcycle taxis began in 2019.